The Art of the Postcard: Home-made and Crafted Cards
Bishop often made her own postcards, beginning with a 1936 French photocard depicting Bishop and Louise Crane as male boxers (with the help of a studio prop). She admired the tradition of hand-crafted postcards (Staff 67-68, Willoughby 108), and sent them to mark a holiday or special occasion, as in the embroidered matador she purchased for Frani Blough in Spain, and the congratulatory fabric and glitter postcard bird she sent to Polly Hanson from Brazil. Bishop’s visual decoration of envelopes and stationery extended the pre-history of picture postcards (Staff 24-29, 33-35); examples include envelopes adorned with a rubber-stamped globe and an appliqued lizard, and a 1950 picture-card Bishop created for Loren McIver, with her watercolor of an apple tree in the top half mirrored by the text below.
Bishop connected the picture postcard’s reliance on photomechanical reproduction to modernist collage. Her re-use of “found” antique cards, her creation of numerous collage postcards from product labels (including a nineteenth-century engraved cigar box label which she turned into a 1957 Christmas postcard), her choice of postcards depicting Joseph Cornell boxes and a Robert Motherwell collage with a torn stamp, all reflected Bishop's keen awareness of how postcard images—understood as box-like displays or collections of copied or found objects—extend and transform a collage aesthetic. Bishop's creation of two Cornell-inspired collage boxes is of a piece with her postcard practice, aligning her with John Ashbery, Joe Brainard, and Ray Johnson, as word-image artists who made the picture postcard central to their poems, collages, and “mail art” (Blom, Cran, Davis, Shamma).
1. Bishop’s picture postcards demonstrate her visual poetics, defined by Elisabeth Frost “as writing that explores the materiality of word, page, or screen. Combining text with image and/or highlighting the materiality of the medium, visual poetics privileges acts of seeing in acts of reading” (340).
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